Everything You Need To Know About Buying a Diamond Online

Can you buy a diamond online?

Yes. Millions upon millions of people have done so. There is a very active online diamond market, and there’s plenty of competition with many online retailers vying for your attention. But you certainly can buy a diamond online, no doubt about it.

Is it safe to buy a diamond online?

Absolutely. There are a couple of common sense rules you should follow, just as with all online shopping, but online diamond shopping is safe. Online diamond merchants have been FedExing diamond rings for many years now, decades even, and have plenty of systems in place to make sure everything goes smoothly.

Why buy a diamond online

The selection of diamonds you have access to when you buy online is mind boggling. And the prices are usually much better too. Also if you know where to look for your online diamond shopping experience you can get a lot of information about your diamond including high resolution 360° images and easy access to a diamond’s grading report.

How to buy a diamond online

The first step is to learn what the 4C’s are. Once you understand how diamond quality is determined you decide on the quality characteristics you want. Many jewelers provide educational pages to get you started. Here are some good resources for getting to know what is meant by 4C’s:

Diamond Education ResourceJeweler
Online Diamond Buying GuideWhiteflash
Diamond Education: The 4C’s
Education CenterJames Allen
The 4 C’s of Diamonds
Diamond Education GuideBrilliant Earth

Which online diamond store is the best?

The answer is, it depends. It depends on what you want and what your needs are. Different online diamond jewelers specialize in different areas. If your priority is speedy service, then check out this article on What Engagement Ring To Buy When You Are Time Poor. If you want a lab created diamond then you may want to get in touch with one of these jewelers that offer lab created diamonds. If utter perfection is something you obsess about then go straight to this jeweler that offers diamonds that are cut with incredible precision. If you want your setting to be hand crafted in such a way to be worthy of holding a super ideal cut diamond then go straight to this jeweler that creates diamond rings worthy of royalty. If you just want lots and lots of variety then this online jeweler has a huge selection of diamonds to choose from. If you want to chat with a qualified gemologist then here is an online jeweler that has trained gemologists on staff. So there’s no cut and dried answer to the question. But there are some great businesses out there doing their best to provide something outstanding, each in their own way.

Buying a diamond online vs buying in a brick and mortar store

The advantages to buying online are that you have access to a greater number of stones and they are usually sold at lower prices than you would find at a brick and mortar store. The advantages to buying at your local jeweler are that you have the opportunity to view the diamond in person before buying and if it’s a local store you are supporting your local economy.

Some great online diamond outlets to get you started:

VendorLinkSome Outstanding Features
James AllenDiamond
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✅ Intuitive interface
✅ 24/7 chat
✅ 360° images
✅ Natural and lab diamonds
Diamond
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✅ Intuitive interface
✅ 24/7 chat
✅ 360° images
✅ Gemologists on staff
WhiteflashDiamond
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✅ Super ideal diamonds
✅ In-house diamonds
✅ 360° images
✅ GIA and AGS Accredited Staff
Diamond
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✅ Price Transparency
✅ Buy Online, Pick Up In Store
✅ Natural and lab diamonds
✅ Ring Recommender
Brilliant EarthDiamond
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✅ Origin Selection Available
✅ 360° images
✅ Beautiful settings
✅ Natural, recycled, and lab diamonds
victor caneraDiamond
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✅ High quality hand crafted settings
✅ Super ideal diamonds
✅ 360° images
✅ Highly rated customer service
The Art of JewelsDiamond
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✅ Natural and lab diamonds
✅ Each setting custom made
✅ Speedy service
✅ Competitive Pricing
Brian Gavin DiamondsDiamond
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✅ Super ideal diamonds
✅ In-house diamonds
✅ 360° images
✅ Signature Advance Preorder Selection
Diamond
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✅ Home viewing program
✅ Unique engagement ring designs
✅ Natural and lab diamonds
✅ Highly rated customer service
Diamond
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✅ Natural and lab diamonds
✅ Free Home Replica Preview
✅ Gemologists on call
✅ Free Resizing
Attributes listed here are just some of the many each of these diamond jewelers have to offer.

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