The Best Places To Buy Diamond Jewelry Online

stamp of approvalOK, I’m going to jump right in and make this nice and easy for you. These are the places I recommend to anyone looking for high quality diamond jewelry. If you want to know why these made it onto my list I include some of the criteria here. You will find these sites include all the required information not only for first time buyers but also for the more experienced diamond shopper who knows what to look for when it comes to buying a diamond. I have not arranged them in any particular hierarchy. Note to first time buyers: Do you just want a great diamond without being presented with thousands upon thousands of choices? Here is my top tip: Narrow your search down by only choosing Ideal Cut diamonds with a 000 cut grade on their AGS lab report. That little bit of advice will drastically improve your chance of getting it right the first time. No one wants the hassle of needing to ask for a refund or replacement. The dissatisfaction experienced when receiving a lower quality cut diamond can be avoided altogether. If you need any help with this send me a message. I will reply with a shortlist consisting of a two or three page report of beautiful high quality diamonds you can have a look at.

Disclosure: I am providing the information on this website at no cost to you. I hope it will be a benefit to you and help you save thousands on the cost of high quality diamonds and diamond jewelry. The aim of this website is to help you avoid shady businesses and make a purchase that you will be happy with! Please use the links provided throughout this website, most of which are affiliate links, to visit the jewelers websites. Commissions received help pay for the costs of running this website and also makes it possible for my daughter to go to concerts!
Thank you!

On to the list. First up we have:

Brian Gavin Diamonds

Website: www.briangavindiamonds.com

Briangavindiaonds: Custom Engagement Rings & Signature Cut Diamonds
Brian Gavin Diamonds: Custom Engagement Rings & Signature Cut Diamonds

Brian Gavin, a fifth generation diamond cutter has created some of the most astoundingly beautiful signature cuts. Brian and his father, Benjamin Gavin, researched and refined the well known “Hearts and Arrows” design. They applied their knowledge in the fields of light dispersion and performance, based on five generations of experience to achieve a remarkable improvement on the standard hearts and arrows design, enhancing what’s known as the performance quality of the final product. The result is an amazing augmentation in the stone’s light reflective performance under all lighting conditions. The design has been available since March 2009, and it is a marvel of engineering and design. To find anything close to this quality at a bricks-and-mortar store you’d be looking at 3 to 4 times the price. Their unbelievable work and commitment to excellence will undoubtedly play an important part in making one of the most special days of your life that much better.

Black By Brian Gavin

In September 2016 Brian Gavin Diamonds unveiled its newest and most extraordinary diamond collection, Black by Brian Gavin. The collection features diamonds cut with the patent-pending “Gavin Effect,” a calculated technique to maximize super light performance and optical precision. The Black by Brian Gavin collection features some of the rarest and most impeccably cut diamonds in the world and represents years of meticulous research and experimentation by Brian Gavin Diamonds in conjunction with the American Gem Society Laboratories.

After decades of studying ideal cut diamonds and their proportions, Brian Gavin uncovered diamond “Low-Intensity Light Zones.” Referred to as “Low-Intensity Light Zones” by Gavin because high intensity light was not being captured in these areas, the zones were preventing even the most ideal cut diamonds from delivering optimal light performance. The Brian Gavin Diamonds’ team went to the drawing board and set out to reach a new pinnacle of diamond cutting that would eliminate these zones and in turn usher in a breakthrough in the light performance of diamonds.

The Brian Gavin Diamonds team worked closely with the American Gem Society Laboratories to bring Black by Brian Gavin to life. The collection only features diamonds cut with the “Gavin Effect” technique, a proprietary cut enabling the light to be reflected off nearly the entire pavilion of the diamond, allowing these diamonds to deliver stunning optical performance and maximizing a sure sparkle. The Black by Brian Gavin collection features diamonds with color grades D through G and clarity grades IF though VS2. All diamonds in the collection also feature Brian Gavin’s Signature Hearts and Arrows to ensure the diamond embodies the perfect marriage of sparkle, brilliance, fire and scintillation. Each Black by Brian Gavin diamond undergoes a detailed inspection and is affirmed with an exclusive Black by Brian Gavin branded AGS Lab grading report.

When asked to say a few words about this most incredible accomplishment Brian Gavin could not hide his delight with the final results: “This diamond collection is unlike any other in the world, Black by Brian Gavin is truly the pinnacle of my career and is born from my relentless passion and obsession with diamonds with impeccable performance, exacting precision and incomparable beauty”

Black by Brain Gavin creations are delivered to you in Brian Gavin Diamonds’ most unique packaging, which matches the diamonds’ rarity among diamond collections.

Website: Black.briangavindiamonds.com

Reasons to buy from Brian Gavin Diamonds:

  • High quality diamonds
  • In-house Designers
  • Free Insured Shipping
  • Signature cuts
  • Outstanding Customer Service
    • Answers Emails
    • Returns your phone calls
    • Knowledgeable and extremely helpful staff
  • Customers are over the moon with the level of satisfaction.

Whiteflash: Super Ideal Diamonds + Extreme Precision = Exceptional Beauty

Website: www.Whiteflash.com

Whiteflash stands out as an exceptional jeweler. The company is a member of the prestigious American Gem Society and has been awarded the Better Business Bureau’s Winner of Distinction Award for ten consecutive years including the 2015 Pinnacle Award, the BBB’s highest honor. In addition, Whiteflash is the first jeweler to receive ISO 9000 certification which shows a commitment to quality and customer care that is profound. Thorough annual audits are required to maintain this certification, demonstrating their absolute focus on providing a top quality experience. Knowledgeable consumers will love Whiteflash product offerings. In addition to being internationally recognized for their A CUT ABOVE® Super Ideal diamonds, they are authorized distributors for engagement rings and fine jewelry from the top designer brands such as Verragio, Simon G, Ritani,Vatche, and Benchmark. Whiteflash stocks the largest in-house inventory of ideal diamonds of any retailer, and the whiteflash.com website gives the discerning shopper everything they need to know by including diamond specific photos, light performance images, laboratory certificates, and comprehensive details on the stones listed on their site. This is crucial when shopping for high quality diamonds. In addition to a world class website, Whiteflash diamond and jewelry consultants are GIA trained and available by phone, chat, and email for no-pressure information, consultation and guidance. Owning a diamond with the highest cut grade results in more fire and brilliance, and a more satisfying long term investment. And buying from a company with a proven record of exceptional customer care is critical for purchases of such emotional importance. This is why I recommend Whiteflash to anyone in the market for top quality diamond engagement rings or fine jewelry. This video gives you a look at the Whiteflash Houston showroom and also gives you a glimpse at some of their incredibly beautiful designs.

Reasons to buy from Whiteflash.com:

  • Large in-stock Inventory of Certified Ideal and Super Ideal Diamonds
  • Comprehensive ASET Light Performance Imaging and Information
  • Lifetime 100% Trade-up Benefit
  • Authorized Distributor for the Top Designer Brands
  • 30-day Money Back Guaranty
  • ISO 9000 Quality Assurance
  • Complimentary FedEx Insured Shipping

Leibish & Co: Fancy Color Diamonds

Website: Leibish.com

Leibish & Co: Fancy Color Diamonds and Jewelry
Leibish & Co: Fancy Color Diamonds and Jewelry

Leibish & Co. is an internationally recognized specialist in natural fancy colored diamonds and colored diamond jewelry. The close-knit family business of father, daughter, and four sons began in 1979 and today is a major supplier to renowned jewelers, designers, and manufacturers around the world.

Leibish & Co. offers one of the largest online selections of color diamonds with both fancy and ideal cuts in various hues, clarities and sizes set for any budget, with a focus on Argyle Pink and Canary Yellow diamonds. Stones are mined in Australia, Africa, India, and Russia. As with all the jewelers I list on mytop10diamondwebsites.com all diamonds come from legitimate, conflict-free sources complying with UN Resolutions.

Leibish & Co. was one of the very first fancy color diamond companies to go online, and as such have a clear understanding as to how to provide top quality and useful detailed information to their customers through their website. Founder Leibish Polnauer recognized early the Internet’s potential as a sales, marketing, and service channel to reach customers worldwide. At the start of the 21st Century Leibish & Co also began manufacturing their own jewelry designs. Using color diamonds precisely calibrated for size, and graded for color Leibish & Co’s color diamond engagement rings are the company’s best sellers, although they create a wide range of jewelry from general items through to haute couture fine jewelry pieces. All Leibish & Co. diamonds and jewelry come certified with a GIA, Argyle, IGI, or in-house diamond certificates.

The Leibish & Co. website features a comprehensive knowledge center for the fancy color diamond industry, including informative articles and investment materials, and also offers a direct purchasing channel for global buyers.

  • 30 day Returns
  • Free Shipping
  • Outstanding Customer Service
    • Answers Emails
    • Returns your phone calls
    • Knowledgeable and extremely helpful consultants
    • One-on-one relationship between clients and company employees
  • Gives you access to pink Argyle diamonds


Click on any of the above images to find that color at Leibish.com

Ritani: Fine Jewelry and Virtual Consultants

Website: Ritani.com

Ritani: Unique Engagement Rings, Diamonds, and Diamond Jewelry
Ritani: Unique Engagement Rings, Diamonds, and Diamond Jewelry

Ritani has a unique “clicks and bricks” model that blends online shopping and brick-and-mortar stores. It is a beautiful website in regards to design and navigability. Ritani offers engagement and wedding rings both online and via a network of independently-owned jewelry stores. You can design your ring on the Web, then try it on in-store with no obligation to purchase. The Ritani website provides all the elements one would hope to find when shopping online for diamonds. The diamonds in their inventory are cut for maximum sparkle, and you can view their diamonds and fine jewelry from all angles. All of Ritani’s custom engagement rings are designed and handcrafted in New York. Ritani artistry is truly a thing of beauty. Ritani makes each customer feel special by tailoring the service to each customer’s needs, ensuring they get expert answers and the best advice, with no rushing, so they are certain they have made the right decision. The Ritani Gemologists provide expert guidance so that customers have all the information needed to make the right choice in diamonds. Consultations include high-definition videos, images, and in-depth analysis of their expert-cut diamonds not available anywhere else — all free of charge.

During your free online consultation, a Ritani gemologist will help you select the best possible diamond for your needs. In your online consultation, you’ll have access to:

  • Exclusive HD images & video
  • Specialized reports
  • Additional diamond inventory

With Free In-Store Previews, customers can view made-to-order engagement rings and loose diamonds at trusted local retailers in participating areas for no charge before purchasing. All Online Orders are shipped free and insured to their destination, and carry a 30-Day returns policy. With free return shipping and pickups, there are no risks and no extra errands required. Ritani offers international shipping to 50 countries worldwide. International shoppers get the benefit of seeing product prices in their local currency, guaranteed order totals, cost-effective international shipping, and much more.

  • High Resolution Images
  • 30 day Returns
  • Free Shipping
  • Free Luxury Packaging
  • Huge Selection
  • Outstanding Customer Service
    • Answers Emails
    • Returns your phone calls
    • Knowledgeable and extremely helpful consultants
  • Overwhelming amount of positive reviews by satisfied customers

Blue Nile: The Source Of BrillianceTM

Website: www.bluenile.com

Blue Nile: Online Diamond Jeweler
Blue Nile: Online Diamond Jeweler

Blue Nile is among the pioneers of online diamond marketing. Offering a large selection of diamonds to online shoppers was something that was very novel when Blue Nile started out. Blue Nile now offers up to 200,000 diamonds to choose from at any given time. For those who know anything about retail you will quickly realise that to have that much inventory in stock you would have to have hundreds of millions of dollars to invest and it would leave a huge amount of capital tied up in stock. The way Blue Nile have managed to build up the amount of diamonds available to online shoppers is by taking advantage of and implementing fast communication technology. They list stones held by manufacturers (the term for cutters). When you place your order with Blue Nile, the diamond manufacturer and the settings manufacturer both send the item to a jeweler (setter). The diamond gets set in the ring and sent straight to you. From the time the ring is ordered to the time it arrives at your door takes approximately 5 days. Blue Nile will give you a more accurate estimate depending on your selections. Blue Nile have a very well run system and there are thousands of very happy customers getting stones which they were able to choose from a large selection. At Blue Nile you can view the diamond grading reports (certificates) before buying. Familiarising yourself with the 4 C’s is a good idea. If you call Blue Nile you won’t get anyone who has eyes on the diamond so they won’t be in a position to describe it to you over the telephone. They do provide excellent tutorials and they make it easy with a fantastic and informative website. Blue Nile have done an amazing job compiling such an incredible list with this vast array of choices. On top of the fact that they have a wide variety they also have negotiated good prices with their suppliers, so you will be able to get very good deals. The company has been awarded the Bizrate.com Circle of Excellence Platinum Award, which recognizes the best in online customer service as ranked by actual consumers.

Reasons to buy from Blue Nile

  • Excellent variety of diamonds
  • Many styles of engagement rings
  • One of the largest collection of diamonds in the world to choose from
  • Free Insured Shipping
  • 30 Day Returns
  • Thousands of satisfied customers
  • 360° Diamond View

Victor Canera: Art that Adorns You

Website: www.victorcanera.com

Victor Canera: The Finest Bespoke Diamonds and Jewelry
Victor Canera: The Finest Bespoke Diamonds and Jewelry

The site is designed with the discerning diamond shopper in mind. With high resolution images, full lab reports, ASET Scope, and Ideal-Scope images for every diamond in Victor Canera’s inventory, you will find everything you need to purchase the perfect stone. A magnificent collection of high performance diamonds and exquisite hand-crafted jewelry set Victor Canera apart from the crowd. You can match a ring design from their catalog with a Victor Canera precision cut diamond for the ultimate engagement ring. One thing many people find reassuring when looking at the Victor Canera collection is that they don’t have to sift through countless inferior diamonds. Victor Canera’s exclusive diamonds are selected and designed to be of the highest quality. The Victor Canera in-house brands feature flawless optical and physical symmetry resulting in optimal light performance. There are three signature cuts you will find exclusively at Victor Canera: Canera Ideal Hearts, Canera Antique Cushion and Canera European Round. Additionally Victor Canera offers hand forged bespoke jewelry making. There are several marked differences between wax cast jewelry and hand forged jewelry. With hand forged jewelry the master craftsman has greater control over each individual part of the design resulting in this being a superior jewelry creation technique. You can send Victor Canera your design ideas or you can browse Victor Canera’s engagement ring page for ideas and contact them to have your custom ring hand forged.

Reasons to buy from Victor Canera

  • High Quality
  • Free Shipping
  • 30 Day Money Back Guarantee
  • Fast website
  • Outstanding Customer Service
    • Answers Emails
    • Returns your phone calls
    • Knowledgeable and extremely helpful staff
  • Hand forged jewelry
  • Vintage Style Cuts

Diamonds-USA: Variety, Customized Designs and The Purest Diamonds

Website: www.diamonds-usa.com

Diamonds-USA.com home page screenshot
Diamonds -USA

In my search for the best places to buy diamonds online I found a number of websites that had a great domain name but fell short on the customer satisfaction side of things. So I was pleasantly surprised when coming across this company. Not only do they have a good website name, they have a well run business that gets top marks on all counts. I highly recommend taking advantage of the automated chat popup that offers to send you details on whatever specifications you are looking for. They are one of the longest running online e-commerce stores having launched online in 1997. If anyone knows the diamond business it’s Diamonds-USA, who have been diamond manufacturers since 1979. If you are looking for something very specific try Diamonds-USA as they may have exactly what you are looking for. All their staff are knowlegable and eager to help you find the perfect piece. Diamonds-USA

Reasons to buy from Diamonds-USA.com:

  • Only high quality diamonds
  • In-house Designers
  • Computer Aided Designsend in your drawing or photo to have a ring made
  • Free Insured Shipping
  • One of the Widest Selection of Diamonds and Settings
  • Outstanding Customer Service
    • Answers Emails
    • Returns your phone calls
    • Knowledgeable and extremely helpful staff
  • Overwhelming amount of positive reviews by satisfied customers

James Allen: 360° Diamond Display Technology

Website: www.jamesallen.com

Shop Engagement Rings and Loose Diamonds Online
Shop Engagement Rings and Loose Diamonds Online

James Allen has been real good for consumers. Their 360° Diamond Display Technology has caught the attention of both online shoppers and diamond manufacturers worldwide. Shoppers get to browse through a huge selection, and manufacturers are eager to showcase their best stuff on such a magnificent platform. Customers of James Allen report that great service is still alive and well. That’s just one of the great things they are known for. One very important and exceptional reason people turn to James Allen to find a diamond is because of the high resolution images of all the stones listed. If you want to get a close look at what you are getting and examine your precious stone, James Allen offers a high resolution image of every stone they list. How many? The total is updated in realtime but I have never seen less than 20,000 diamonds listed at JamesAllen.com. Sometimes there are up to 100,000 diamonds! With excellent prices and outstanding service you are certain to find something to your liking. They also have a streamlined system which makes it possible for them to process your order very fast. Certainly faster than many other retailers in this business. Positive reviews for this company are in the thousands!

Reasons to buy from James Allen:

  • High Resolution Images
  • 30 day returns
  • Free Shipping
  • Huge Selection
  • Good Customer Service
    • Answers Emails
    • Returns your phone calls
    • Knowledgeable and helpful staff
  • Lots of positive reviews by satisfied customers

Gemvara: Sealed with a Ring (& a kiss)

Website: www.Gemvara.com

Gemvara home page screenshot
Gemvara: choose a design, and customize.

Gemvara’s strong suit is that they offer an extensive range of options for customizing jewelry. The site is fun to use and it’s very easy to navigate through the different options. With the underlying philosophy of appreciating that no two people are alike Gemvara offers enough options so that the

same will be said of jewelry purchased from them. By having multiple choices it is easy to create one of a kind pieces of jewelry directly on the Gemvara website. This design is then sent directly to a jeweler/setter and created for you. The process is straight forward and user friendly. Gemvara has made it an easy 1-2-3 step process: Select a design and bring it to life with 29 gemstones and 9 metals to choose from. Every piece Gemvara sells is made to order. All center diamonds come with either a GIA or AGS grading certificate and can be viewed on their website.
Gemvara was founded in 2010 and is owned by Richline Group Inc. a Berkshire Hathaway Inc. company.

Top Diamond Websites At A Glance

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