What Is The Best Website to Buy Diamonds?

pear cut diamond on woman's hand holding a floral patterned mug

If you are wondering “what is the best website to buy diamonds” the answer is: It depends. Whether you are looking for a 1 carat diamond or a 3.5 carat diamond here are some great places to check out and get you started on your diamond buying journey. Of course who you choose to go with will depend on your individual requirements and preferences.

List of some excellent diamond outlets

VendorLinkBest Known For
James AllenDiamond
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✅ Positive Reviews
✅ 24/7 chat
✅ 360° images
✅ Fantastic Website
Diamond
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✅ Positive Reviews
✅ 24/7 chat
✅ 360° images
✅ Gemologists on staff
WhiteflashDiamond
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✅ Positive Reviews
✅ Super ideal diamonds
✅ 360° images
✅ GIA and AGS Accredited Staff
Diamond
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✅ Positive Reviews
✅ Price Transparency
✅ Ring Recommender
✅ Gemologists on staff
victor caneraDiamond
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✅ High quality hand crafted settings
✅ Super ideal diamonds
✅ 360° images
✅ Highly rated customer service
Brian Gavin DiamondsDiamond
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✅ Super ideal diamonds
✅ In-house diamonds
✅ 360° images
✅ Signature Advance Preorder Selection
Diamond
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✅ Home viewing program
✅ Unique engagement ring designs
✅ Natural and lab diamonds
✅ Highly rated customer service
Diamond
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✅ Speedy service
✅ Free Home Replica Preview
✅ Gemologists on call
✅ Free Resizing
Listed here are just some of the many each great attributes these diamond jewelers offer.

Defining what is meant by “the best” online jeweler

As stated above the best jeweler will differ depending on precisely what you want. Yes, I know that everyone wants the best value for money. But not everyone will agree on exactly how to achieve that. I’ve worked with countless people helping them through the process of finding a diamond to suit their needs and I continue to be intrigued by the completely different ideas people bring to the process. My role has been to listen and find out what they want and guide them to the best jeweler that can work to their needs and requirements. My familiarity with the qualities and areas of expertise of a number of highly rated jewelers allows me to match people up to the best jeweler for their specific needs.

How to buy a diamond online

Buying a diamond does require a basic understanding of the terms used in determining different diamond qualities.

If you are shopping for loose diamonds a little bit of research is needed to make sure you get something you are happy with. Of course every diamond jeweler knows that it’s not a simple task so they (mostly) offer educational pages. The first piece of advice that any diamond buying advisor will tell you is to first decide on your budget.

If you stick to what you can afford you’ll associate the diamond with a happy time (not a stressful time!) and also take away much of the stress from the buying process.

🢂 Diamonds are a wondrous, some would say ‘magical’, gem which help us appreciate and celebrate some of life’s most special occasions. Going into debt to buy a diamond is ill advised. Setting a budget you are comfortable with is the way to go.

🢂 If a diamond whether natural or lab grown is still out of your means no matter how you cut it, rather than borrowing to buy maybe consider something else that’s sparkly. Check out the very affordable Swarowski Attract Ring.

Get to Know The 4Cs

This will help you learn how to buy a diamond. This basic knowledge will serve as s key to understanding a diamond’s quality. It’s essential for the decision making process.

  • Diamond Color Refers to the level of color present in the stone. The less color in the stone the more valuable it is. The difference between two color grades is gradual but directly impacts the overall quality and price of the stone.
  • Diamond Clarity is a way of quantifying the amount, size and location of internal characteristics called ‘inclusions,’ as well as external ‘blemishes.’ The best grade is ‘Flawless,’ where virtually no imperfections can be detected under magnification, down to ‘Included,’ which has a significant number of imperfections.
  • Diamond Cut refers to to the proportion and arrangement of its facets and the quality of workmanship. The amount of brilliance, sparkle and fire (colorful flashes) in a diamond is determined by cut. Grades of diamond cut quality range from ‘Excellent’ to ‘Poor.’
  • Diamond Carat is how a diamond’s weight is described. The higher the carat weight, the more expensive the stone, all else being equal. Two diamonds of equal carat weight, however, can have completely different quality and consequently have a huge difference in price if the other three Cs are disparate.

Choose a jeweler

This is an important part of the process. I have already included a list of jewelers I recommend. Having referred customers to many of the above jewelers for many years I know that they are reliable, trustworthy, and provide the attributes one would hope to find in a jeweler: good customer service, generous return policy, good variety, good quality settings. The list beside each jeweler I list above includes some of each jeweler’s attributes but it’s not a comprehensive list. If you want to be picky, then start with a place that has GIA trained people on their staff.

🢂 What is a GIA Graduate Gemologist (GIA GG)? This is a diploma program which teaches how to deal with the entire spectrum of diamonds and colored stones. The distinguished GIA GG designation at the end of an individual’s name is instantly recognized around the world as the mark of a senior professional in the jewelry industry.

🢂 What is an Applied Jewelry Professional (GIA AJP)? The GIA Applied Jewelry Professional provides the essential product knowledge to communicate the right information on how to buy a diamond. It is a professional development program designed specifically for sales associates.

Only Buy a Diamond That Has a Diamond Grading Report

diamond grading report issued by an unbiased, gem lab such as GIA is vital. It’s the only way you can be certain that what you think you are buying is in fact what you are buying. The differences in diamonds can be very subtle. There are plenty of instances where a jeweler would not be able to recognize a feature in a diamond without lab verification. Insist that any diamond you buy come with a grading report (also referred to as diamond certificates or “certs”,) which are a solid verification of its quality. Read more about diamond grading laboratories here: The Main Diamond Grading Labs Explained.

Protect Your Newly Purchased Diamond Ring

Having purchased their new diamond, most people choose (wisely) to have it appraised and insured. Appraisers and insurers rely on diamond grading reports to accurately evaluate the value of gems. –Another reason a grading report is important. Many diamonds are laser-inscribed with the diamond’s grading report number. This provides verification if it is ever lost or stolen. All of the above jewelers will be able to assist in directing you on how to get insurance.

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