My Top 10 Diamond Jewelry Websites

Last update: May 5, 2015

Want to buy a diamond?

I have shown thousands how to save thousands!

Choose from a short list of hand-picked businesses that have proven themselves to be trustworthy and have consistently provided top quality at the best prices.

With this list I intend to give you a short cut to finding the best place to buy diamond jewelry. Factors I took into consideration are: who provides reliable service? Who is considered to provide outstanding service? Which places provide quality diamonds? Which jewelers can help you find the engagement ring that’s just perfect? Read more about the criteria here.

When setting up this website I imagined that a first time diamond buyer would be a little overwhelmed by the many factors involved when choosing a diamond. This is where the articles on diamond education come in handy.

It is inevitable that when people hear that they can save a couple or more thousand dollars by buying a diamond online, then that’s where they will look. If more and more people are buying their diamonds online, where are they looking? Between the 250,000 diamond vendors around the world which ones offer generous return policies? Who actually shows you the diamond certificates? Who provides free shipping? These and many other questions are answered here. Of course in the end you will only need one jeweler, where you end up finding the diamond of your dreams, but everyone’s needs vary so there are more than a couple listed here to help you toward your final choice.

Since all the jewelers listed here provide outstanding service and exceptional products you will do well to buy from any of these businesses. (though you still need to understand what you’re buying, so learn about the 4C’s!) While you may be tempted to only browse through the top three or four on this list, I encourage you to check out more than just one or two and compare what’s on offer. These are ALL good places to buy diamonds (which is why I am mentioning this a few different ways at the risk of sounding repetitive.). The purpose of this site (mytop10diamondwebsites.com) is to save you time when searching for a good place to buy diamond jewelry online.  Everyone has different requirements which we’ve done our best to take into consideration when compiling this list. You may be after a pink diamond or you may be partial to cushion cut diamonds. Some jewelers offer a greater variety of colored diamonds than do others, whereas some jewelers specialise in a particular type of high quality cut. I would like to encourage you to check out a variety of the sites listed so you can see the variety of high quality services from which you can choose.

View features compared side by side here
(Or keep scrolling to read more about them.)

The choices provided here give you plenty of variety and should get you started on your way to finding what you are looking for. You will be spoilt for choice because you could pick any one of these businesses and may very well find what you are looking for! This website is the result of many months of research into diamond jewelry websites. This website is dedicated to the smart shopper who is interested in getting the best value for their dollar and insists on knowing exactly what they are getting.

When buying diamonds online an extremely helpful provision is when the vendor gives a clear description of the diamonds they are listing. When comparing a 1 carat diamond between two or more vendors you need detailed information in order to make an informed choice.

This is the most useful tool for evaluating a diamond and determining the quality of the diamond. The chart here lists which jewelers have high resolution photos and viewable diamond certificates (grading reports) on their site.

Recommended Diamond Vendors

Each of these ten companies has proven itself to be reliable, trustworthy, and delivers the goods. Customer service is one of the most important factors in giving these companies a high ranking on this list. The term “customer service” may sound like a vague marketing catch phrase until you start trying to get help, maybe you need your ring resized, repaired or exchanged. That is when the term “customer service” starts becoming a very meaningful term. The amount of anxiety and even stress can be unbearable when dealing with a company that is only interested in justifying its actions rather than in serving you well. I have worked hard to include only companies that are truly outstanding and are doing their utmost to make your experience pleasant and satisfying. Each has its own unique area that it specialises in.

The higher ranking ones have been placed in their respective positions only because they edged past the competition by a hair’s breadth in some area where they excel in. You may find what you need at any of the jewelers listed, I don’t want to prejudice you toward any particular jeweler, but I had to start somewhere so this is the order that I have chosen to use after careful consideration. You may be inclined to only check out the top ones on this list, but all these jewelers are outstanding and have worked very hard to make their customers happier than they ever expected.

If you need any additional information or recommendations please send me a message through the contact page.

This list is comprised of vendors who fall in various categories: Loose diamonds, Pre-set rings, Diamonds and Gems. However they made it on this list for rating the highest in the area of customer satisfaction in combination with having good variety and high quality product.

Having said all that I do want to make an important point:

To avoid disappointment DON’T CHOOSE A DIAMOND THAT HAS A POOR CUT!!!

The quality of the cut is the most important factor!

So many people think it’s sooo important to have a bigger diamond. They end up returning it for a smaller diamond that has a better quality cut! Not a good idea if you want to propose by a certain date! (ok sometimes they return it after proposing, which is still a little sad and certainly inconvenient!)

If you need help choosing a diamond don’t hesitate to contact me. My diamond education was done with GIA (Gemological Institute of America) the world’s foremost diamond grading institute and I can help you work out what stone is prettier, because trust me that is what matters!
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Diamonds-USA: Variety, Customized Designs and The Purest Diamonds

Website: www.diamonds-usa.com

Ring by Diamonds-USAIn my search for the best places to buy diamonds online I found a number of websites that had a great domain name but fell short on the customer satisfaction side of things. So I was pleasantly surprised when coming across this company. Not only do they have a good website name, they have a well run business that gets top marks on all counts. I highly recommend taking advantage of the automated chat popup that offers to send you details on whatever specifications you are looking for. They are one of the longest running online e-commerce stores having launched online in 1997. If anyone knows the diamond business it’s Diamonds-USA, who have been cutting since 1979. If you are looking for something very specific try Diamonds-USA as they may have exactly what you are looking for. All their staff are knowlegable and eager to help you find the perfect piece. Reasons to buy from Diamonds-USA:

  • Only high quality diamonds
  • In-house Designers
  • Pay only after receiving the jewel
  • Free Insured Shipping
  • One of the Widest Selection of Diamonds and Settings
  • Outstanding Customer Service
    • Answers Emails
    • Returns your phone calls
    • Knowledgeable and extremely helpful staff
  • Overwhelming amount of positive reviews by satisfied customers
We believe that the best Features of Diamonds-USA are:
  • Receive your diamond before you pay
  • Customised designing (CAD)
  • Competitive pricing
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Leibish & Co: Fancy Color Diamonds

Website: Leibish.com

leibish-and-coFounded in 1979, Leibish & Co. is one of the world’s premier online resources for natural fancy color diamonds. Based in Ramat Gan, Israel, and with customers around the globe, Leibish enjoys a reputation for integrity and service. The company offers a wide array of GIA-certified color diamonds as well as a unique collection of multi-colored diamond jewelry designed in-house. The Leibish & Co. website features a comprehensive knowledge center for the fancy color diamond industry, including informative articles and investment materials, and also offers a direct purchasing channel for global buyers.

  • 30 day Returns
  • Free Shipping
  • Outstanding Customer Service
    • Answers Emails
    • Returns your phone calls
    • Knowledgeable and extremely helpful consultants
    • One-on-one relationship between clients and company employees
  • Gives you access to pink Argyle diamonds

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Ritani: Fine Jewelry and Virtual Consultants

Website: Ritani.com

ritani-diamond-ringFounded in 1999 Ritani provides absolute mastery from Ritani’s artisans. It is one of our favorite sites in regards to design and navigability. They provide all the elements one would hope to find when shopping for diamonds.  The diamonds in their inventory are cut for maximum sparkle, and you can view their diamonds and fine jewelry from all angles. All of Ritani’s custom engagement rings are designed and handcrafted in New York. Ritani artistry is truly a thing of beauty.

Ritani makes each customer feel special by tailoring the service to each customer’s needs, ensuring they get expert answers and the best advice, with no rushing, so they are certain they have made the right decision.

Their Virtual Gemologists provide expert guidance so that customers have all the information needed to make the right choice in diamonds. Consultations include high-definition videos, images, and in-depth analysis of their expert-cut diamonds not available anywhere else — all free of charge.

During your free online consultation, a Ritani gemologist will help you select the best possible diamond for your needs.
In your online consultation, you’ll have access to:

  • Exclusive HD images & video
  • Specialized reports
  • Additional diamond inventory

With Free In-Store Previews, customers can view made-to-order engagement rings and loose diamonds at trusted local retailers in participating areas for no charge before purchasing. Only Ritani makes this offer.

All Online Orders are shipped free and insured to their destination, and carry a 30-Day returns policy. With free return shipping and pickups, there are no risks and no extra errands required.

Ritani offers international shipping to 50 countries worldwide. International shoppers get the benefit of seeing product prices in their local currency, guaranteed order totals, cost-effective international shipping, and much more.

  • High Resolution Images
  • 30 day Returns
  • Free Shipping
  • Free Luxury Packaging
  • Huge Selection
  • Outstanding Customer Service
    • Answers Emails
    • Returns your phone calls
    • Knowledgeable and extremely helpful consultants
  • Overwhelming amount of positive reviews by satisfied customers

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Brian Gavin Diamonds: The Most Beautiful Signature Cut Diamonds

Website: www.briangavindiamonds.comBrian Gavin Signature cut diamonds and engagement rings

What struck me immediately about Brian Gavin Diamonds was their attention to detail. But why should I be surprised. This is a jeweler who has designed his own signature cut. Brian and his father, Benjamin Gavin, researched and refined the well known “Hearts and Arrows” design. They applied their knowledge in the fields of light dispersion and performance, based on five generations of experience to achieve a noted improvement on the standard hearts and arrows design, enhancing what’s known as the performance quality of the final product. The result is an amazing improvement the stone’s light reflective performance under all lighting conditions. The new design has been available since  March 2009, and  it is a marvel of engineering and design. To find anything close to this quality at a bricks-and-mortar store you’d be looking at 3 to 4 times the price. Brian Gavin Diamonds currently gives a 15 day return policy from the day you receive your order.

Their unbelievable work and commitment to excellence can certainly make one of the most special days of your life that much better.

Reasons to buy from Brian Gavin Diamonds:

  • Only high quality diamonds
  • In-house Designers
  • Free Insured Shipping
  • Signature cut
  • Outstanding Customer Service
    • Answers Emails
    • Returns your phone calls
    • Knowledgeable and extremely helpful staff
  • Customers are over the moon with the level of satisfaction 
  • iPhone App available

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B2C Jewels: Low Price Guarantee on Certified Diamond

 Website: www.b2cjewels.com

Visit B2C JewelsB2C Jewels carries a strong legacy from the diamond industry having built reputation and trust over the past decades. With a family which has been in the diamond industry as renowned wholesalers for a number of years, B2C Jewels goes the extra mile and continues to deliver diamonds at prices 25% to 50% lower than retail. They have selected and maintained their Products, Cost, Quality & Service in a manner that keeps customers smiling and returning back repeatedly. With over 130,000 high quality certified loose diamonds online for you to choose from by means of their Interactive Search you can pick diamonds in accordance to your requirements and specifications, and narrow the search to those that fall within your price range. B2C Jewels’ education section has been carefully designed to help you learn everything about diamonds, gemstones & jewelry and guide you through the selection process. Your purchase is fully insured and shipped using UPS to ensure it reaches you in the fastest possible way at no extra cost. Contact them directly for additional information on each diamond called Diamond Blueprint. Their Diamond Blueprint includes the following: Actual Diamond Image; Aset View; Ideal Scope View; Diamond Blueprint is a service they offer which has many people choosing B2C Jewels as their preferred online destination for diamonds. This service is designed to eliminate the hassles of online shopping and provide you with all the service you expect from a retailer. Having leveraged their expertise as diamond manufacturers and wholesalers they are able to show you what others cannot: the exceptional details that intrigue the eye and inspire the imagination.

  • Outstanding Customer Service
  • 130,000 diamonds to choose from
  • Diamond Blueprint technology 
  • Special Request and Customization
  • 30 Day Return Policy
    • Answers Emails
    • Returns your phone calls
    • Knowledgeable and extremely helpful staff
  • Past customers show extremely high level of satisfaction

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James Allen: High Resolution Photos of Available Diamonds

Website: www.jamesallen.com

18K White Gold 3mm Comfort Fit Diamond Solitaire

Customers of James Allen report that great service is still alive and well. That’s just one of the great things they are known for. One very important and exceptional reason people turn to James Allen to find a diamond is because you can see high resolution images of all the stones listed. Once you start looking for the perfect ring you may really want to get a close look at what you are getting, and if you are really keen on examining your precious stone, James Allan offers a high resolution image of every stone they list. How many? Over 25,000! ? With excellent prices and outstanding service why would you want to look anywhere else? They also have a system which makes it possible for them to process your order very fast. Certainly faster than many other retailers in this business. If that wasn’t enough they offer 60 days money back guarantee to really make sure you are happy. Now that’s saying something. Positive reviews for this company total way over 3,500!

Reasons to buy from James Allen:

  • High Resolution Images
  • 60 day Money Back Guarantee
  • Free Shipping
  • Huge Selection
  • Signature Cut Available
  • Outstanding Customer Service
    • Answers Emails
    • Returns your phone calls
    • Knowledgeable and extremely helpful staff
  • Overwhelming amount of positive reviews by satisfied customers
  • iPhone App available
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Blue Nile: Major player

Website: www.bluenile.comBlue Nile Engagement Ring

Blue Nile is one of the first pioneers of online diamond marketing. Offering a large selection of diamonds to online shoppers was something that was very novel when Blue Nile started out. Blue Nile now offers a huge variety, and I mean a huge, very huge variety of diamonds to choose from. If you want variety, you go to Blue Nile. They currently list 263,000 individual diamonds. For those who know anything about retail you will quickly realise that to have that much inventory in stock you would have to have  hundreds of millions of dollars to invest and it would leave a huge amount of capital tied up in stock. But Blue Nile have managed to build up the amount of diamonds available to online shoppers by taking advantage of and implementing fast communication technology. They list stones held by manufacturers (the term for cutters). When you place your order with Blue Nile,  the diamond manufacturer and the settings manufacturer both send the item to a jeweler (setter). The diamond gets set in the ring and sent straight to you. From the time the ring is ordered to the time it arrives at your door takes only about 5 days. Blue Nile have a very well run system and there are thousands of very happy customers getting stones which they were able to choose from a large selection. At Blue Nile you can view the diamond grading reports (certificates) before buying. Familiarising yourself with the 4 C’s is a good idea. If you call Blue Nile you won’t get anyone who has eyes on the diamond so they won’t be in a position to describe it to you over the telephone. They do provide excellent tutorials and they make it easy with a fantastic and informative website. Blue Nile have done an amazing job compiling such an incredible list with this vast array of choices. On top of the fact that they have a wide variety they also have negotiated good prices with their suppliers, so you will be able to get very good deals.  The company has been awarded the Bizrate.com Circle of Excellence Platinum Award, which recognizes the best in online customer service as ranked by actual consumers. Blue Nile is the only jeweler to have ever received this award, and has done so every year since 2002.

Reasons to buy from Blue Nile
• Excellent variety of diamonds
• Many styles of engagement rings
• One of the largest collection of diamonds in the world to choose from
• Free Insured Shipping
• 30 Day Returns
• Thousands of satisfied customers

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Amoro: The Only Diamond In The World With A Heart Inside

Website: www.amoro.com

amoro-fine-jewelryAmoro was established in 1996 by Stephen Crane, founder of renowned luxury retailer Colombian Emeralds International. Drawing on a 40-year relationship with the world’s premier gemstone suppliers and a deep understanding of jewelry’s central role in celebrating life’s milestones, a new classic collection was born. Over the years, Amoro has become a trusted source for creations of outstanding beauty and value, prized by customers the world over.

Reasons to buy from Amoro:

  • High Quality
  • Free Shipping
  • Overwhelming amount of positive reviews by satisfied customers
  • 30 Day Money Back Guarantee
  • Outstanding Customer Service
    • Answers Emails
    • Returns your phone calls
    • Knowledgeable and extremely helpful staff
  • In-house designers

 

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You can also find diamonds for sale on:

Amazon

Website: www.amazon.com

Diamond Jewelry Category: www.amazon.com/Diamond-Jewelry-Ring-Earrings-Pendant

Engagement RingsAmazon is known for having just about everything available. But few prople think to look here for engagement rings. Amazon has thousands upon thousands of rings listed on their site. The easiest way to do this is to search for terms “GIA certified” , “GIA certificate”, “GIA graded”,”AGS Labs” “or”certified diamond”. Only some listings give you the option of viewing the diamond grading report/certificate, which is why Amazon didn’t rate higher on our list. It is my opinion that it is always better to buy from sites that give you details, lots of details, especially when you are dealing with diamonds, as every single diamond is unique. Amazon is a respected online brand and processes orders fast so they are definitely worth checking out.

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