10% off VVS cushion diamond. Coupon for Brian Gavin Diamonds.

It may have been a while since I posted anything in Catch of The Day.  But as soon as I got news of this sale I knew I would have a lot of happy readers. Brian Gavin Diamonds seem to be the diamonds almost everyone wants. I sure am glad to have discovered them in my search for the best places to buy diamonds. Here’s your chance to take advantage of not only a discount on a Signature Cut diamond, which is about as rare as you can get, but it is on a cushion diamond which seems to be one of the most sought after cuts at the moment. Click here to view the coupon code at Brian Gavin Diamonds website.

view coupon code

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1.00 Carat F VVS2 Oval Cut Diamond for under $6500

I have a beautiful diamond for you today. It is 1 carat, and you can see by the image that it is very well cut.

Carat weight:1.00





L/W/D (mm): 7.19 mm x 5.77 mm x 3.73 mm

Check it out here:


This diamond will give the impression of being quite large for a 1 carat diamond since on side is 7.19 mm. A 1 carat round diamond will have a maximum of 6.5 mm in width. See this example.

James Allen have recently added a very cool feature and it is just the thing an online shopper would dream to find, particularly when looking for diamonds: a 360° view of the diamond you want to buy. Their previous method of viewing a diamond through a virtual loupe was cool, but this one is going to knock your socks off. The view of the diamond rotates  360° allowing you to see it from all angles. This is really going to blow the competition out of the water as no one else (that I know of) is displaying their diamonds this way.

This gives us as shoppers much more confidence when buying a diamond. Some of the fancy cuts are known to present certain problems and you really want to be able to get a good look at them if you are after something else than the standard round of princess cut diamond. I hardly need to point out the perfection of this diamond by going through the diamond’s grading report. In this case it is a Diamond Dossier so it is less detailed than a full grading report, but that also means it is $100 to $150 cheaper than a diamond with a full grading report. What it does tell us is that the stone has no fluorescence, which is good. See my article about diamond fluorescence for more information about this phenomenon.

oval cut diamond
Click image to go to this diamond at JamesAllen.com



No Regrets stamp of approval for this round diamond

0.80 Carat Ideal Cut F Diamond For Ring

Go to this TrueHearts diamond at JamesAllen 0.80 Carat F-VVS2 Hearts & Arrows Ideal Cut Round Diamond

Anyone seeing the photos of James Allen’s diamonds for the first time may not be sure what they are looking at. Different people react differently. The first time my son looked at a JamesAllen diamond image he said, “Wow!, That’s an awesome diamond!” My wife, on the other hand said “Is that really a diamond? Where are the sparkles?”

Well sparkle only comes from the diamond being moved around. Also those contrast lines are only due to the neutral lighting conditions under which the photos are taken. This kind of lighting makes it easier to see the diamond’s symmetry and perfection.

In normal lighting conditions the diamond will sparkle. And the better the cut, along with a high level of “colorlessness” (like this F diamond) the better the sparkle.

JamesAllen has this information on color: https://www.jamesallen.com/diamond-education/diamond-color.html

Here is a video of one of JamesAllen’s diamonds so you can see what the diamond looks like when in motion. Evidently quite a sight to behold.

The reason JamesAllen has their diamonds photographed in neutral lighting is so you can see the diamond’s clarity characteristics. This would help you determine if there are any visible non-clear crystals or trace minerals that would impair the shine factor. As the view of the diamonds in these photos, when under the virtual loupe gives you a magnification approximately 18 times larger than life. This varies depending on what device you are using, PC, tablet, ipad, smart phone. But that estimate is based on an average size monitor.

So, why, you may ask, was this chosen as our catch of the day?

Here’s why: Since we are already saving $1000’s by buying online we don’t have to compromise on quality. This  allows us to choose one of the best cut diamonds.  For this we go to anything whose grading report gives an Ideal cut grade. Every single stone in JamesAllen’s TrueHearts range is an Ideal cut. We can still double check and see if we agree with this at a glance, by looking at the photos, but AGS labs are very strict with their grading and if they say it is an Ideal cut, it’s going to be an Ideal cut diamond. Still, I noticed a couple of TrueHeart diamonds which did not have the arrows perfectly aligned, with a very tiny misalignment on one of the “spokes”.

This diamond, which I have chosen for today, displays absolutely perfect symmetry and will make any wearer proud to own.

Shape:  Round
Carat Weight:  0.80
Cut:  Hearts & Arrows Ideal (this is extremely good!)
Color:  (this is extremely good!)
Clarity:  VVS2 (this is extremely good!)
Certificate:  AGS (this is extremely good!)
 Price: $5,710 (this is extremely good!)
Depth:  62.8%
Table:  54.6%
Polish:  Ideal (this is extremely good!)
Symmetry:  Ideal (this is extremely good!)
Culet:  None
Fluorescence:  Negligible (this is extremely good!)
Measurements:  5.91*5.93*3.72
Crown Angle: 34.2
Crown %:
Pavilion Angle: 41.0
Pavilion %:

Go directly to this diamond here:



JamesAllen have Free International Shipping, and a 60 day return policy.

The One

Ok, enough beating around the bush. I know that the average person who goes into a jewelry shop wants a round brilliant 1 carat diamond. Then when the sales person sees the look on their face when they find out it’s $20,000 they are pointed toward the cluster rings.

Well, if you are shopping online you certainly won’t need to spend $20,000 for a 1 carat round brilliant.

Today we are going in search of a 1 carat diamond. And since it is a one carat diamond we are not going to go for any that are poorly cut, or have any visible inclusions.

So we have gone straight to the section at James Allen that lists the Hearts and Arrows diamonds called True Hearts. They are all better than Excellent cuts. With James Allen you get to see exactly what you are going to get since they have magnified images of the diamonds they offer for sale. The images are neutral so you don’t get blinded by the sparkle and can actually see how well the diamond is cut and whether or not there are any visible blemishes or unbecoming marks on the stone.

This one is simply WOW!

Shape:  Round
Carat Weight:  1.01
Cut:  Hearts & Arrows Ideal
Color:  H
Clarity:  VVS2
Certificate:  AGS
 Price: $9,620
Depth:  61.2%
Table:  55.6%
Polish:  Ideal
Symmetry:  Ideal
Culet:  None
Fluorescence:  Negligible
Measurements:  6.48*6.50*3.97
Crown Angle: 34.2
Crown %: 15.20
Pavilion Angle: 40.8
Pavilion %: 43.20

The whole idea behind Hearts and Arrows is that the edges of the cut lines align perfectly. So you are already looking at a superior cut when choosing a Hearts and Arrows. Cut is the first thing to concern ourselves with when choosing any diamond so we won’t take it for granted that this is perfect just because it’s a Hearts and Arrows. It’s still nice to look at the magnified image and admire the perfection or check for any signs that it might be below par. I did skip a couple of Hearts and Arrows diamonds that had one of the lines ever so slightly out of alignment. This one I deem to be absolutely tops. The Clarity grade of VVS2 combined with a near colorless H makes this diamond a high grade sparkler!

This gets our No Regrets Stamp of approval without the slightest hesitation.

stamp of approval

Hearts and Arrows Diamonds

Hearts and Arrows diamonds are not only loved because they have a lovely name. They are awesome because they even better than Ideal cuts: they are Superideal cuts. They are in a class of their own in regards to perfection and symmetry. When a diamond is cut in order to achieve this effect all the facets align perfectly. This is one of the things that makes it a Hearts and Arrows diamond.

The name “Hearts and Arrows” is not patented or trademarked so it is possible for anyone to claim they sell Hearts and Arrows. The serious players in this market have registered a trademark with a variation on the name Hearts and Arrows to show that they mean business when it comes to presenting and marketing this spectacular effect. These are generally the real deal when it comes to buying true Hearts and Arrows diamonds.

James Allen has registered the trademark True HeartsTM.

Though we don’t need to rely only on their having registered a trademark in order to be assured we are getting a quality diamond. We can simply view their product.

If we bring up their page on Hearts and Arrows we can see that they truly are superideal cuts.


This one in particular stood out to me as representing incredible precision and beauty, and I determine this to be our Catch Of The Day:

Hearts and Arrows Diamond


Combine that True Hearts diamond with one of these great settings and you have got yourself a winning combination.

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Perfect Pear: GIA certified diamond gets our “No Regrets” stamp


This is a pear shaped diamond at BlueNile. It almost made the grade to be our catch of the day. However in weighing up the characteristics we felt that we should only recommend an excellent or ideal cut. And this way we feel more confident in being able to guarantee a “no regrets” purchase. The stone above has a slightly thick girdle which makes us hesitate to give it a “no regrets” rating.

Pear shaped diamonds are a real nice shape for those who want something a little different but still want  a very brilliant stone. Of course for it to be brilliant it has to be well cut. Very well cut. If you get an Ideal Cut stone when choosing a pear shaped diamond you won’t have a stone which shows a dark patch in the middle in the shape of a bow-tie. This is the most important factor in choosing a pear shape stone: Excellent or Ideal Cut. As you can see in the sample image the stone portrayed here does not have dark patches in the middle as it has excellent proportions, good symmetry.

I definitely think it is a good idea to take advantage of the lower prices which online dealers offer to get a better stone. The opportunity to browse and select the type of diamond we want is something unparalleled in history. The fact that Blue Nile offers us the chance to actually compare 80,000 stones makes us more privileged than Louis the XIV.

But this privilege means we often become as choosy and picky as royalty and we can pick and choose from some incredible masterpieces. And we were unable to locate the stone we wanted at Blue Nile. The one we did find, gets an honorable mention, as it comes extremely close. (click on the image above to go to the pear shape we located at Blue Nile)

After a little perseverance we finally found a beauty, which we are calling our

Catch of The Day

We consider this stone to be a “no regrets” purchase. It is located at, Diamonds-USA, who never fail to impress with their excellent service and with what they have on offer.

The GIA report for this stone tells us the following:

Shape and Cutting Style Pear
Ideal Cut
  Measurements 5.98*9.05*3.46
  Weight 1.11 Cts.
  Depth 57.8 %
  Table 61 %
    Polish Very Good
    Symmetry Very Good
Clarity Grade VVS2
Color Grade E
  Fluorescence medium blue

As we want to weigh up the variety of influencing factors to determine if this is a “no regrets” purchase, we see that the positives are in the most important areas. It is an Ideal Cut, the most important factor, along with the fact that it is has a color grade of E (very rare!) and it is Very Very Slightly Included 2 (close to being internally flawless!), definitely outweigh the fact that it gives off a little blue fluorescence. Fluorescence is always the least of our concerns as it only affects the stone’s brilliance under certain lighting conditions. It is a decent price, as Diamonds-USA are very competitively priced. Though they have a 10 day return period, you can actually get the stone before paying for it, so they are quite generous in that regard.

Pear shaped diamonds are worn with the pointed end of the stone going toward the finger tip.