Buying Diamond Jewelry Online Is Not Risky If You Know Where To Look

Buying A Diamond On The Internet

This site is set up to help first time buyers as well as experienced diamond jewelry buyers in selecting diamonds and diamond jewelry online. If you are looking for an engagement ring, diamond cuff links, or perhaps you want an eternity band, or maybe a tennis bracelet you may have heard that it’s cheaper to buy this type of jewelry online. This is correct. It is definitely cheaper to buy diamonds and other precious gems online.

Is It Safe To Buy Diamonds Online?

We may hesitate to buy diamonds online. Many people’s first thought is “Is it safe to buy diamonds online?” or “Will I get ripped off?” There could also be other concerns: “How do I know I am getting what I want?“What if  I decide I want to return it?”  “Can I get my money back if I change my mind?” Here we address these concerns and show you how to completely eliminate any risk which you would otherwise be exposed to. This website is here to provide you with a list of diamond vendors who are able to provide you with high quality diamond jewelry at a considerably lower price than any brick and mortar retailer is able to provide. We show you why this is and what you need to know in order to make the best choices.

What Could Be Risky?

A possible risk would occur when someone shops around based only on price and buys a very cheap diamond which is possibly of inferior quality. If, once they receive the diamond, they don’t take the time to inspect it and can’t get it returned within the designated return period they will end up with a diamond which is not to their liking. Another possible risk would be to buy from someone who sends the merchandise uninsured or by regular post. This risk is completely avoided by sticking to the list of vendors we recommend. Also it can be a risk to buy a diamond without a valid Grading Report (also referred to as Diamond Certificates) from a recognised laboratory. Without a valid Grading Report it is difficult to judge whether the diamond has been made to look better than it actually is. We show you which online sellers use respected laboratories to issue Grading Reports. Getting diamonds which have a report from grading labs from GIA, AGS, IGI and EGL are the ones we recommend, particularly in the United States. In Europe HRD, and EGL are the most recognised and respected laboratories.

How To Avoid The Risks

Receiving a poor quality diamond can be avoided by buying from dealers who do not deal in inferior quality diamonds. The diamond jewelry websites we recommend all stock high quality diamonds, higher quality than you would find in stock at an average mall jeweler. And at much better prices. Understanding the four basic things about diamonds is the first step to buying a diamond online. We have set up a Diamond Education Page with videos provided by the Gemological Institute of America (GIA)* which give you a clear understanding of what the terms mean when you are presented with a diamond’s specifications. Learning what these terms mean gives you an upper hand when browsing a diamond vendor’s website. This way you will be able to guarantee ending up with a beautiful piece of jewelry. You will reduce the risk of ending up with a dud by buying from jewelers that have a good track record. It is not worth trying to save a few $$$ buying from some one man operation only to discover that you only have 7 days in which to return the merchandise. It helps to understand about diamonds when making your selection, which is why I will again recommend checking out our Diamond Education page. Once you  understand the terms in use you get a better idea of what you are paying for. As there are four factors which influence the quality of a diamond you will find that two diamonds which have the exact same weight are priced at two completely different levels. Once you have learned about the basics you will see why the two diamonds are priced so differently. You may then find that you are perfectly happy with the lower priced one, or you may be more comfortable selecting the one that is of higher value. All the vendors we recommend insure your order and use a well respected courier.

Contact me for any additional information. The advice provided here is unbiased as my aim is to help you find the best service and the best deal when buying the diamond of your dreams.

* is not affiliated with GIA except for the fact that the owner of this site ( received jewelry accreditation through studying Diamond Essentials with GIA.

Where To Look For Diamond Jewelry

There are several kinds of diamond jewelry websites:

1. Brick and mortar jewelry shops who maintain an online presence

2. Jewelry dealers who sell exclusively online

3. Diamond brokers who fill orders

The list we have compiled includes companies from all three groups as the companies we chose have a proven track record and have shown themselves to be reliable, demonstrated a good understanding of what customers want, and make it easy to choose from a great selection. These companies also understand how little effort is involved for you to go to someone else’s site. As a result they are bending over backwards to give you the best possible service a hassle-free shopping experience. If you are in a hurry and want to receive your order within 2 or 3 days we recommend buying preset rings from either the first or the second type of online diamond jewelry vendor. However the diamond brokers we have on our list have a very streamlined operation and only take a couple days more than jewelers who sell directly. The cost savings could make it worth waiting a couple of days, if you can.

What Kind Of Service To Expect

The difference between buying jewelry on the internet and buying in a retail store is that photos of a diamond will not do the subject justice. Diamonds when seen for real have almost a hypnotic quality, as there is really nothing comparable. This can be to your advantage as you won’t be under it’s “spell” so to speak. The disadvantage is that looking at a photo or diamond grading report may not give you a complete idea of exactly what the diamond looks like. This compromise is worth it since by buying online you will save 25% at the very least, sometimes up to 40% for an equivalent jewelry item at a brick and mortar specialist jeweler. As it is cost effective for jewelers to use the internet to market their inventory many jewelers are taking their stores online. This creates competition and it’s good for us, the consumers, as these jewelers will be doing everything they can to get good reviews by providing their customers with a high level of service. In order to give people some variety we have listed ten websites which we identified as having the highest marks in customer service as well as knowledgeable and helpful staff. The top ranking sites have been, and continue to:

  • diamondMake it easy to confidently make a large online purchase
  • diamondMake the whole process smooth
  • diamondHelp customers find what they want
  • diamondArrange delivery to fit your schedule
  • diamondMake their customers feel comfortable
  • diamondMake their customers feel in charge of their ring purchase
  • diamondOffer things that other jewelers won’t offer
  • diamondExplain everything in clear terms
  • diamondMake sure you get the best quality for your budget
  • diamondAssist in selecting settings
  • diamondAre happy to provide as much education as is needed
  • diamondPatiently work with customers through any modifications
  • diamondProvide fast responses to questions
  • diamondKeep their customers informed and updated
  • diamondAre responsive and attentive in addressing any concerns
  • diamondMake first time buyers feel comfortable
  • diamondHave a distinct priority in maintaining happy customers
  • diamondWork within your parameters to get you the best diamond possible
  • diamondRespond with detailed information promptly
  • diamondProvide you with detailed description of the diamond
  • diamondAllow you to view the grading report
  • diamondProvide Free Insured Shipping

How To Get The Best Deal When Buying A Cut Diamond Online

  • Learn about the 4C’s (see our Diamond Education Page)
  • diamondSpeak with the vendor on the telephone.
  • diamondAsk the vendor to get eyes on the diamond and describe the diamond. These people have seen more diamonds than you could imagine. They will know if the particular diamond you are interested in is good or not.
  • diamondExplore the vendor’s website, read through their terms and conditions.
  • diamondInspect the diamond as soon as you receive it.
  • diamondReturn it for an exchange if it doesn’t match your expectations.

What To Look For When Buying A Diamond Ring (Online or Offline)

  • diamondThe “Cut” grade is the most important factor.
  • diamondYou’ll be happiest with diamonds whose grading report says “Excellent Cut” ; or “Ideal Cut”.
  • diamondDiamonds which are cut in the shape of “Round Brilliant” (also called round) look best if they have a color grading of D, E, F, G, H, I, or J.
  • Fancy cut diamonds is any shape which is not a round brilliant. These look best if they have a color grading of D, E, F, G, H, or I.
Go straight to the next step here: Learn The Basics About Diamonds
or go to our comparison chart of recommended diamond jewelry vendors:
View Diamond Vendors Comparison Chart