Blue Nile: The Source Of BrillianceTM
Blue Nile offers a large range of diamonds to choose from. If you want variety, you go to Blue Nile. They currently list tens of thousands of individual diamonds. For those who know anything about retail you will quickly realize that to have that much inventory in stock you would have to have hundreds of millions of dollars to invest and it would leave a huge amount of capital tied up in stock. But Blue Nile have managed to build up the amount of diamonds available to online shoppers by taking advantage of and implementing fast communication technology. They list stones held by manufacturers (the term for cutters). When you place your order with Blue Nile, the diamond manufacturer and the settings manufacturer both send the item to a jeweler (setter). The diamond gets set in the ring and sent straight to you. From the time the ring is ordered to the time it arrives at your door takes only about 5 days. Blue Nile have a very well run system and there are thousands of very happy customers getting stones which they were able to choose from a large selection. At Blue Nile you can view the diamond grading reports (certificates) before buying. Familiarizing yourself with the 4 C’s is a good idea. If you call Blue Nile you won’t get anyone who has eyes on the diamond so they won’t be in a position to describe it to you over the telephone. They do provide excellent tutorials and they make it easy with a fantastic and informative website. Blue Nile have done an amazing job compiling such an incredible list with this vast array of choices. On top of the fact that they have a wide variety they also have negotiated good prices with their suppliers, so you will be able to get very good deals. The company has been awarded the Bizrate.com Circle of Excellence Platinum Award, which recognizes the best in online customer service as ranked by actual consumers. Blue Nile is the only jeweler to have ever received this award, and has done so every year since 2002.
Reasons to buy from Blue Nile
- Many styles of engagement rings
- One of the largest collections of diamonds in the world to choose from
- Free Insured Shipping
- 30 Day Returns
- Thousands of satisfied customers